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KMID : 1011620160320060791
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Korean Journal of Food and Cookey Science
2016 Volume.32 No. 6 p.791 ~ p.799
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Effect of Genetically Modified Food Promotion and Education by Blog
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Kim Ju-Hyeon
Kim Hye-Young
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Abstract
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Purpose: The objective of this study was to determine the effects of genetically modified (GM) food promotion and education through the blog.
Methods: Education program for consumer-oriented GM foods by the blog was developed and survey was performed by the visitors for totals of twelve weeks. The blog was formed by information (definition, mark etc.) offering style and named as “Correct knowing of genetically modified organisms (GMO).” Event was held to enhance the promotion of the blog from the week 9 to week 12.
Results: Visitors of the final week increased 4 times, as compared to those of the starting the event week 9. Most of the 138 consumers (94.5%) did not have prior GMO education experience. The 97 consumers aged 20 years old showed significantly the highest ratios in the experience of blog or website (p<0.01). Comparing before and after the blog education, notification on GM foods and willingness to buy GMO products, the benefit of GMO, willingness to check GMO mark when buying GMO products showed positive change of GM foods (p<0.05).
Conclusion: Over 80% answered that the blog helped to understand the GM foods. Thus, we conclude using blog is effective way of GM food promotion and education and continuous efforts are needed to maintain an active blog for the consumer"s rights of knowledge about GM foods.
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KEYWORD
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blog, genetically modified (GM) food, promotion, education
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